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Comparative Effectiveness Necessary To Weigh New Drugs Against Old Ones, Opinion Piece Says
Patients and physicians "need to know not just whether a new drug outperforms a placebo, but whether it"s a real advance on what"s already on the market," Richard Friedman, a professor of psychiatry at Weill Cornell Medical College, writes in a New York Times opinion piece. According to Friedman, "Doctors and patients alike are inundated by drug company marketing." Friedman states he has seen "scores of patients" who are "eager to get the latest antidepressant or mood stabilizer that promised them tranquility on their TV screens." He continues that these new treatments are not necessarily better than older, proven treatments. Comparative effectiveness research would allow "head-to-head trials comparing new and standard treatments," which is why the practice has "provoked strong resistance from the makers of drugs and devices who fear that their fancy new products may not be any better than current ones," according to Friedman. He concludes, "I"d opt for an old drug with a known track record of efficacy and safety over an expensive newcomer with no added benefit -- any day of the week" (Friedman, New York Times, 5/19).
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New 'H1N1 Flu Re Centre' Available On TheLancet.com
The Lancet has partnered with over 40 Elsevier-published journals and 11 learned societies to launch a new H1N1 Flu Re Centre for healthcare professionals at TheLancet.com. Developed byThe Lancet editors, this new online information clearinghouse aggregates infectious disease and public health information from across Elsevier"s spectrum of content.
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NACDS Retail Advisory Board Explores Social Networking Opportunities To Engage Consumers
The Retail Advisory Board (RAB) of the National Association of Chain Drug Stores (NACDS) met yesterday during the 2009 NACDS Marketplace Conference to discuss social networking opportunities within their businesses.
Medical Devices

Improving Math Education In Early Childhood

Though many consider teaching math to young children to be unnecessary or inappropriate at this stage in their educational development, research shows that as early as infancy, children start to think about the world in mathematical ways -- a capacity that currently goes largely untapped in the nation"s preschools. In addition, studies have linked early success in math to later success in both math and reading. MATHEMATICS IN EARLY CHILDHOOD: LEARNING PATHS TOWARD EXCELLENCE AND EQUITY, new from the National Research Council, recommends fundamental changes in the way mathematics education is conducted in Head Start, state-funded preschool programs, and other early-childhood settings. The report will be released at 11 a.m. EDT on Thursday, July 2. Sara Frueh National Academy of Sciences


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