DiagnosticsStop Seeing Red By Looking Through Blue-Tinted Lenses, UK
As the UK enters a summer of discontent, one company has a vision to make the outlook decidedly brighter - by looking at life through blue-tinted spectacles.
Wearing blue lenses has a calming effect, can reduce appetite and even help with dyslexia.
Now online optics specialists Ciliary Blue are offering blue views to cheer up a nation blighted by recession, redundancies and bank balances in the red.
"People will be amazed at the power of looking at life from a blue perspective," says Chris Tomlinson of Ciliary Blue. "It may sound incredibly simple but choosing the right shade for your shades could change your whole outlook."
"Johnny Depp famously wears blue lenses and we think this depressing summer is the perfect time for everyone in the UK to see the world differently."
Research shows that wearing blue lenses can reduce appetite, due to the colour naturally being associated with mouldy food. In the corporate world, blue also signifies stability and is reassuring.
Wearing blue lenses has also been used to tackle dyslexia, is said to decrease stress and improve willpower.
"To find out if blue is for you, you just need to send us an old pair of frames and your prescription," says Tomlinson. "We can fit those with blue lenses at a fraction of the cost of high street opticians and have you looking and feeling better in no time."
"For a new you and fresh view, just go blue."
Ciliary Blue