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Insight Into Early Schizophrenia May Aid Understanding Of Disease Development, Diagnosis And Treatment
Significant and widespread cognitive problems appear to exist in schizophrenia in its earliest phase, making it very hard for people with the disorder to work, study or be social, according to a new study published by the American Psychological Association.
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Health Insurance Exchanges Gain Attention
Kaiser Health News reports on health insurance exchanges, a concept now being considered in the context of Congress"s health overhaul proposals. "The seemingly simple idea behind exchanges - one-stop shopping for insurance - masks the cornerstone role they may play in a national overhaul of the health system. President Obama supports the idea, and exchanges are included in most of the health care proposals now before Congress. Done right, proponents say, exchanges could transform how insurance is sold, giving individuals and small businesses improved purchasing power, increasing price competition among insurers and creating standardized benefits. Done poorly, analysts and critics say, exchanges could drive up insurance costs and encourage employers to drop coverage, unraveling the system that insures most working Americans. While it"s still unclear what Congress will do, Senate Democrats have looked closely at Massachusetts. Here"s how it works there: The state established its exchange, called the Health Connector, mainly for the benefit of individuals who aren"t insured by employers. They include the self-employed and the unemployed, two categories of people who traditionally have the most difficulty obtaining policies. Although not required to buy through the exchange, doing so gives them group-purchasing power. Lower-income people are eligible for state subsidies."
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Evidence For A New Genetic Link To Therapeutic Efficacy For Alzheimer's Disease
Accera, Inc., a biotechnology company delivering breakthrough therapies in central nervous system diseases, today announced further evidence for genetic interactions impacting the efficacy of the ketogenic compound AC-1202 (Axona(TM)) in Alzheimer"s disease. New data from the company"s previously completed double-blind, placebo-controlled trial in patients with mild-to-moderate Alzheimer"s disease demonstrates an interaction between two genetic markers that strongly influence the therapeutic response in patients. Dr. Samuel Henderson, Executive Director of Research, will present these results at the 2009 International Conference on Alzheimer"s Disease (ICAD) sponsored by the Alzheimer"s Association.
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The Complicated Consumer: Positive Ads Aren't Always The Most Effective

Ads that feature positive emotions, like happiness, are not always the best way to reach consumers, according to a new study in the Journal of Consumer Research. Authors Loraine Lau-Gesk (University of California, Irvine) and Joan Meyers-Levy (University of Minnesota, Minneapolis) investigated consumer attitudes toward emotional ads. They discovered that people"s responses are affected by factors such as the amount of mental energy or attention they are able to devote to the ads as well as the physical layout of the advertising. "Although under some circumstances consumers may respond more favorably to ads that feature positive rather than negative emotions, this is not always the case," the authors explain. "Instead, how favorably consumers respond to ads depends on whether the amount of mental res they devote to the ad is comparable to the amount of such res that are needed to optimally appreciate and understand key aspects of the ad." When consumers are interested in an ad, they are better able to devote mental res to thinking about it, the authors explain. Therefore advertising aimed at interested consumers can tap into more complicated emotions, such as bittersweet nostalgia, anxiety, and guilt. In contrast, disinterested consumers react to less nuanced messages. "When ad recipients lack much interest in an ad and therefore expend minimal mental res processing it, the favorableness of their response to the ad depends primarily on the favorableness of the ad"s emotional appeal," the authors write. "Ads that convey positive emotions by depicting uplifting events, outcomes, or people will not always enhance persuasion more than ads that feature downhearted or agitated emotions," the authors write. "While more upbeat ads may be more persuasive among consumers who lack much interest in and expend few mental res considering the ad, this may not hold true for more interested and involved consumers who invest considerable mental res thinking about the ad or its product." Loraine Lau-Gesk and Joan Meyers-Levy. "Emotional Persuasion: When the Valence Versus the Re Demands of Emotions Influence Consumers" Attitudes." Journal of Consumer Research: December 2009 (will be published online June 2009). Mary-Ann Twist University of Chicago Press Journals


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